On is Turning Carbon Emissions into Running Shoes! This is CleanCloud™
You guys!!! Swiss sports brand On announced a move away from petroleum-based resources by creating a new foam material called CleanCloud™, made using carbon emissions as a raw material. On is the first company in the footwear industry to explore carbon emissions as a primary raw material for a shoe bottom unit, specifically EVA foam, that could also be used in other shoe parts and products in the future. This is some huge sciencey sustainability progress, here! Read this press release to learn how it all works!
