Read More about Sustainability Spotlight: Climate Neutral Helps Brands Become Carbon Neutral
Just about everything we do, everything we buy, sustainable or not, has a carbon footprint, meaning it creates harmful greenhouse gases of one sort or another. That includes the manufacturing of your favorite recycled rain jacket or vegan hiking boots. But while these gases can’t be avoided, they CAN be offset and balanced. Meaning a company, brand, heck, even an individual (yes, even you, dear friend), can put in the effort (and the cash) to make that foot print a little lighter. Think, oh, I dunno, footprints on the beach getting erased by the tide. Once a company (or, you know, you) offset 100% or more of those harmful emissions via sustainable endeavors that create carbon-positive effects, you can proudly call yourself carbon neutral. And that is a solid mark of a sustainable brand. But it can be an expensive, time consuming, and highly complicated achievement to reach. Which is why Climate Neutral exists: to help more brands and companies, large and small, reduce their footprint by becoming carbon neutral. So we quizzed Climate Neutral’s CEO, Austin Whitman, on the company’s mission and how they plan to achieve it. Read on to get the scoop.